Social Gaming on the Rise in Australia

Around the world, interactive and social gaming are booming among internet users from all age groups, and it seems that Australia will be the next big market for that industry. A recent report by PriceWaterhouseCoopers predicts that social and interactive gaming will grow by 4.1 each year for the next four years.

By 2015, the study anticipates that Australia’s gaming revenue will reach $37.2 billion. This total would include video games, as well as online games like Zynga Poker and Farmville. While console video games have shown an improved profit over the past four years, social gaming has become a very profitable market thanks to Facebook, Twitter and other social media websites.

Developments in mobile technology have also helped to increase the profits of online gaming. The improved gaming capabilities of the iPhone and the Android, as well as the introduction of the tablet computer have caused a huge jump in the gaming market.

Manufacturers are now searching for new ways to increase interest in mobile gaming. With new developments that occur, more and more users will begin investing in smart phone and tablet computer technology. This will certainly help improve the profits of the gaming industry in Australia and may even increase profits to more than $37.5 million by 2015.

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