Australia-based Crown Casinos have seen a difficult time thanks to the global recession. Recently, however, the company and its gambling venues are beginning to see some recovery, as high rollers are flocking to Crown Casinos both in Australia and around the world. The Crown Melbourne's profits accounted for most of the company's improvement over the course of the past year.

Crown Casinos raked in a $340 million net profit, and a great deal of that totalwas generated by the popular Australian gambling destination. According to Crown Casino's CEO Rowen Craigie, high roller business is the driving force behind the company's success. VIP and high roller gambling have increased by 15% at the Crown Casino in Melbourne.

The casino's restaurants and hotels – both catering to affluent clientele – also reported impressive revenues for the year. With these numbers behind them, it is likely that Crown Casinos will continue to appeal to high rollers across Australia. High-class accomodations, restaurants and gaming are all factors that contribute to a successful VIP environment and Crown Casinos will be working to improve all aspects.

Many other casinos are going in a similar direction, attempting to draw in high roller players by renovating their gaming floors to meet VIP standards.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.