As the debate over pokie reform continues to heat up, clubs from across Australia are getting fiercer in their quest to convince the public that the initiative is a bad idea. Industry groups, including casinos, operators and clubs have come together to launch a $40 million campaign to fight the implementation of pokie reform.

After the launch of an expensive television campaign, Crown Casino and Hotels Australia decided to join the group of anti-pokie reform activists. Together, they will launch a new political campaign that will target Labour MPs in hopes of changing their minds about implementing pokie reform by next year.

So far, the group has handed out anti-pokie reform materials to a wide range of seats across the country: 18 in New South Wales while all of the Queensland seats have been covered. It seems that anti-reform activists are ramping up their efforts, going straight to the source by appealing directly to politicians. The group has yet to announce how exactly the $40 million will be spent as part of the new campaign.

It is believe that more advertisements and media campaigns will be launched, in hopes of gaining support from the general public.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.