For fifty years, Aristocrat has been a top provider of pokie machines across Australia and New Zealand. But, entering the digital age, that may no longer be a sustainable business model.

More and more players are beginning to take their gaming activities online and Aristocrat does not want to be left behind. It is important for land-based operators to eventually make the move in the online gaming world, or they could risk losing a lot of their business. Aristocrat has realized this and its CEO, Jamie Odell, has announced that the company will be working towards a comprehensive online gaming offering.

Right now, Aristocrat only offers a few casino games online and as mobile gambling applications. While this is a great way to begin the transition into the online gaming world, it may not be enough to keep players engaged. In order to take things one step further, Aristocrat is working on developing account management systems.

Should the company’s trial of these systems be successful, Aristocrat will no longer simply be an online games supplier. Instead, it will become a developer, on par with the likes of Microgaming and other high-end online gaming brands. This will certainly help to boost the company’s profits, which have waned over the course of the past year.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.