Facebook is becoming the hottest new platform for online gaming. While social games have become popular for quite some time, it is only recently that serious gambling developers have started looking into it for promotional purposes. IGT (International Games Technology) is one of these developers, making a shift from its land-based pokies to the social gaming market.
It has recently been rumoured that IGT is considering getting involved in the Facebook gaming market, its Games application to promote its best titles. It is an interesting approach for the online gambling market, as only a few operators have launched their own Facebook games in recent years.
While it may not seem like a step forward for IGT, it is actually a very progressive strategy in the world of online gambling marketing. With millions of Facebook users logging on everyday, IGT will be opening itself up to a whole new online audience that may not have been aware of its online products. The social networking platform also helps user to spread world-of-mouth very easily, opening up even more marketing opportunities.
It will be very interesting to see how IGT plans on developing its new Facebook applications. We will keep you updated with its progress.