As the first order of business for the new partnership between IGT and Double Down Interactive, the two companies will be launching a new Facebook pokies game. It will be based on the popular American Idol television series, giving the game international appeal.
Earlier this year, IGT acquired Double Down Interactive, a social gaming developer which sees 5.4 million users every month. IGT has found the perfect partner for venturing into the social gaming world, as Double Down is an experienced operator in the market.
Now, just weeks after finalizing the deal, IGT will be releasing its first-ever Facebook game. The company has not confirmed many details about the title, aside from the fact that it will feature winners from all 11 seasons of the TV series. It will also be a free-play game, so players of all ages can play.
Like all Facebook Games, there will be the option for players to purchase additional chips, aside from those that they win. However, these chips will have no cash value, so they cannot actually win money while playing the new American Idol Facebook slots. It is a great way to IGT to appeal to a new group of online gamers, who may be unaware of the quality of games from the online gaming developer.