International Game Technology draws on a wide range of inspiration for its poker machines. Video games, movies, comic books and television shows are always popular themes for IGT-powered pokies. Now, the developer is taking a different approach by creating a game based on the popular Tokidoki lifestyle brand.
Tokidoki is a hugely popular Japanese-style brand, which was created in 2005 by Simon Legno. The company creates clothing, shoes and accessories that feature unique characters and eye-catching art. "With the licensing of the incredibly popular tokidoki lifestyle brand, we will develop a compelling series of market-attuned games to generate massive excitement among players," says Joe Sigrist of IGT. “
"With our strong focus on developing games that appeal to international audiences, based on themes and game dynamics that resonate regionally, we're very pleased to launch tokidoki for players in Asia”. While the game will be targeted to players in Asia, the rollout will be focused mainly in Singapore and Macau. However, we can see Tokidoki pokies being popular internationally.
The brand was started in Italy and has gained huge appeal in America and in the United Kingdom. Products from Tokidoki are popular among younger, more modern consumers, so a poker machine based on the brand would attract a new audience to the land-based gaming machine market. There is huge potential for this game to present an entirely new gaming experience for players.
Interactive bonuses featuring Tokidoki characters, vibrant designs and animated symbols are just a few of the fun features that we could certainly see being presented in the new poker machine from IGT. Few other details about the new game have been announced, but we’re sure to hear more soon.
OnlinePokies4U will keep you posted about further developments of IGT’s new Tokidoki-based gaming machine.
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