Zynga has finally made its foray into the mobile gambling market, and the operator has wasted no time in getting its games out on as many mobile platforms as possible. This week, the social games provider released its popular Hit It Rich online pokie app on the Google Play store. Google Play is where Android users go to get download apps and games for the smartphones and tablet computers.

Devices like the Nexus tablet and Samsung S5 are just a few of the devices that download their games from Google Play. Android is becoming a huge mobile market, competing fiercely with Apple devices like the iPhone and iPad. More and more mobile users are making the switch to Android devices, so it is certainly worth it for developers to start creating cross-platform games and apps.

"By bringing this true-to-life slots experience to the Web, iPhone, iPad and now Google Play, consumers now have the freedom to play their favorite branded slots games however and wherever they want," says Joe Kaminkow of Zynga. Hit it Rich is a hugely popular social casino app.

Although there is a great deal of competition in the market from operators like Double Down and Slotomania, Zynga has managed to capture a significant portion of the market share. Since the app was launched late last year, it has attracted a great deal of attention. Every day, players make 40 million spins on the reels of Zynga Hit It Rich online pokies and billions of digital coins have been wagered since October 2013.

Zynga has made a wise move by entering the mobile gaming market. We are confident that the company will be able to experience some recovery after a tough year of layoffs and budget cuts.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.