In recent months, Aristocrat has been making significant progress in the social gaming market by launching two new Facebook pokie apps. The company has also spent the past year launching many of its most popular pokies as mobile games. Now, the company is merging the markets by launching its social casino apps for mobile platforms. In 2013, Aristocrat launched its Heart of Vegas Facebook casino.
The app features a wide range of popular Aristocrat pokies. It places the games in a new context outside of land-based casinos and pokie clubs, allowing players to wager play-money and socialise with other users. It was voted one of the year’s best new Facebook games. Just last month, Aristocrat also released Jackpot Dreams, another Facebook casino which features exclusive online pokies.
The suite of games are based on fantasy characters and creatures, providing players with an exciting mystical experience as they wager play-money on social pokies. Like Heart of Vegas, players can also interact with one another by inviting friends, sending gifts and sharing progress. Until recently, the apps were only available on Facebook. Now, players will be able to access them from their mobile phones.
At the moment, Aristocrat’s mobile pokies are only available as single downloads on iOS devices. When the new apps are launched, mobile users will be able to download the entire game suite, and it is hoped that they will be available on both iOS and Android devices.
"Over the second half of 2014, we'll launch both Heart of Vegas and Jackpot Dreams on mobile platforms, representing out first major entry into the dynamic mobile channel," cays, Jamie Odell, Aristocrat chief executive. This is certainly a wise decision by Aristocrat, as mobile devices becomes the primary outlet of gamers and social gaming continues to gain momentum.
The company’s venture into social mobile gaming will result in even further expansion and growth.
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