Full Tilt Poker is undergoing a branding makeover, as the gambling operator is shifting its focus from only poker to casino games of all kinds.
To mark the transition, Full Tilt has launched a new marketing campaign with ‘cinematic’ ad, which focuses on gambling stories. The first ad is called The Bluff. It focuses on a player who is going all in to bluff an opponent whom he doubts ‘has the heart. The next is The Call, which looks at the same hand from the other player. The tagline is “Forget the movies. The best poker stories are right here at Full Tilt”.
The campaign gives viewers a glimpse of the type of exciting experiences that take place at Full Tilt Poker every day. Players are always outsmarting each other, playing a game of wits in addition to a hand of poker. These new ads really communicate the excitement of gambling without relying on bright lights and loud music, which tends to be characteristic of other ads from casino operators.
“These cutting-edge adverts showcase exactly what playing our games is all about – the psychological warfare, the bluffing, the fun and the drama that happen all day long at Full Tilt,” says Dominic Mansour, Managing Director at Full Tilt. “A huge amount of time and effort has gone into the new brand and we’re thrilled to share the first of our stories”.
The new advertisements will air in the United Kingdom, but the new branding can be site on the site around the world. It is quite a different direction for the online poker site, and it is refreshing to see a brand taking a new approach to casino advertising.
We believe that the campaign will draw more players in, making Full Tilt a popular destination for both poker players and pokie fans.
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