iSoftBet is an online pokie provider that offers up a wide array of gaming opportunities for players to enjoy. The company offers up fresh and exciting content, and has now updated its brand image to reflect its attitude towards developing pokies for the online gaming world. According to Intergame Online, iSoftBet has rebranded to reflect the company’s values, which are: simplicity, creativity and personality.
You can see all of this in the site’s new design. The black, white and orange colour scheme is fresh and modern, while the layout is clean and easy to navigate. Large icons provide visitors with the exact information that they are looking for, and the games catalogue offers up quick access to iSoftBet’s full range of titles. Both online pokie players and online casino operators will find exactly what they are looking for on the new site.
On the homepage, iSoftBet makes its brand values clear. The company defines its stance of ‘Simplicity – Creativity – Personality’ by highlighting the team’s dedication to the user experience, adventurous game design and understanding client needs. “We want our branding to reflect the fact that iSoftBet is at the vanguard of gaming innovation,” says Commercial Director Nir Elbaz.
“We feel we’ve created the perfect brand identity to reflect the nature of our business and highlight the unique services we can offer to customers”. Now that iSoftBet has rebranded its image and brand identity, the company is working on enhancing its gaming.
While iSoftBet games are known for being unique and innovative, Mr Elbaz has identified opportunities to improve all aspects of the online pokies that are produced: “We’ve also been working with all departments to enhance our offering from the bottom up: from game development, to integration methods and account management”.
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