Earlier this month, Crown Resorts signed a deal with BetEasy. The two companies announced that they trademarked a new name called Crown Bet, and have recently come forward to reveal more details about their new joint venture. The new deal will be mutually beneficial to both companies involved.

Crown Bet will provide Crown Resorts with great access into the lucrative and competitive online betting market while BetEasy will have access to Crown Resorts’ large database of wealthy punters. "Matt Tripp and his team have proven they have the experience and ability to build and operate a world-class business," says James Packer, Crown Resorts’ Chairman.

According to the Sydney Morning Herald, James Packer states that the major benefit of the deal is to provide Australian gaming operators with the opportunity to reclaim a portion of the betting market. Recently, we have seen plenty of international gaming operators like William Hill and Paddy Power entering into the Australian gambling market – and, many local operators have been losing out on business.

"This exciting new venture will help build an Australian-owned business that can compete strongly with the largely foreign-owned competitors in our wagering industry,” Packer continues. While it sounds like a winning plan, it is still a risky one. Recently, BetFred withdrew from the Australian gambling market just months after gaining a license to operate in the country.

A representative from the company stated that the market is currently oversaturated, and that it would be too difficult to run a profitable business among the wide range of international betting operators. It is hoped that Crown Bet will see more success in the Australian gambling market. As a local operator, it may be an attractive option. So, the company may actually be able to thrive.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.