In the gaming market, sports sponsorships are very important. Both casino operators and sports leagues greatly benefit from teaming up to support on another. This week, Crown Resorts has announced that it will continue its partnership with the NRL’s Melbourne Storm. The team will help Crown Resorts enhance its presence in the local sports industry while the casino operator will provide the NRL with valuable financial support.

Crown Resorts and Melbourne Storm have been partners since 2010. The extension will last for another 5 years, beginning in 2016 and ending in 2020. At that time, the two parties will decide if they will further extend the partnership.

“Melbourne Storm and Crown Resorts will continue their journey together for another five years allowing a deeper partnership to grow and benefit the dedicated customers that enjoy the sport and entertainment provided by both companies,” says Christopher Coyne, Crown Resorts’ chief marketing officer. As part of the agreement, Crown Resorts will be the ‘major partner’ of the Melbourne Storm.

The casino operator will make this known by displaying its branding on the jerseys of the players on the team. The Melbourne Storm will also offer up various ‘special experiences’ for Crown Resorts visitors and customers. “Crown Resorts are one of Australia’s most iconic entertainment brands, representing the best in class in all they do,” says Bart Campbell, Chairman of the Melbourne Storm.

“It is a fantastic partnership that now forms a foundation of our future plans for success.” This is the longest single deal that the Melbourne Storm has ever signed with a sponsor. It shows that the team is dedicated to its work with Crown Resorts, and we are very excited to see what the partnership will bring to both the Australian gaming market and the

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.