Poker machine manufacturers have recently been making the transition from land-based gambling to online operations, and finally to social gaming. Aristocrat and IGT started years ago, and Ainsworth is just starting to get involved. According to Media Man, Ainsworth announced its plans to begin working with 616 Digital, a games developer that specialises in social gaming.
This means that we may soon see the first social casino with Ainsworth-powered online casino games and pokies. 616 Digital is a well-known social gaming operator that runs free-play online pokies. Vegas Slots, Mystic Palace and Mystic Panda slots are just a few of the fun social pokies that have been developed by this firm.
So, we imagine that 616 Digital and Ainsworth will create some very exciting and innovative social pokies together. This would be a huge step for the operator, as Ainsworth has always seemed to be quite slow on the uptake with many digital trends.
While Ainsworth was one of the first hugely successful land-based poker machine operators in Australia, the company has recently found itself being left behind by more modern players in the market like Bally, Aristocrat and IGT. These land-based companies and many others have already launched their own social casinos.
IGT now owns Double Down while Aristocrat acquired Product Madness, a social casino operator that runs several apps. You can play many IGT- and Aristocrat-powered pokies online at these social casinos, but Ainsworth has yet to take the same steps.
Now, Ainsworth is finally catching up with the competition, and we are very excited to see what the company has in store for its social gaming app.