Aristocrat is an Australian poker machine manufacturer that has spent the past year expanding into global markets and launching exciting new games. This week, the company released its financial results for 2014, revealing success is some markets and identifying areas of improvement in others. One of the most successful sectors for Aristocrat was online gaming.
Over the course of 2014, Aristocrat earned $47.5 million from its online casino games. This is likely to due to the positive response that Aristocrat has seen for many of its new online pokie titles. The company is always releasing new and exciting online games for players to enjoy from the comfort of their own homes, which has certainly contributed to its success over the year.
Another important area of growth for Aristocrat was North America. The company has seen tremendous gains in the United States of America, as its reputation continues to improve among casino operators. This year, there was a 20% increase in the number of games that were installed in North American casinos – many of which were The Walking Dead.
This particular poker machine has contributed to a large portion of Aristocrat’s success over the course of 2014. It was one of the biggest releases in the land-based casino market, and had some of the highest sales ever within its first six months.
“Aristocrat’s product-led, share-taking strategy delivered outstanding operational performance across core markets and segments in 2014 – particularly in the critical US gaming operations segment, which remains our single most compelling strategic opportunity,” says Jamie Odell, CEO of Aristocrat.
“Our results reflect a revitalised core product pipeline that is approaching full strength and driving consistent share and value growth in line with our strategy”. 2015 will be another big year for Aristocrat. We can’t wait to see what’s next.
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