Konami is a leading poker machine developer in the world wide gambling market. Over the course of the past few years, the company has released a wide range of innovative titles that have become big hits in pubs, clubs and casinos. This month, Konami announced the launch of its latest title, Neo Contra, which presents players with an exciting land-based gambling experience.
It is the first game from a poker machine developer that uses intellectual property from the developer’s own video game series. This certainly sets Neo Contra apart from the rest of the games in the poker machine market. Most of the time, pokie developers that want to base their games on video games will have to purchase the rights from the original video game designer.
However, Konami originally created the Contra video game series in the 1980s, so there were no rights to purchase. As such, Konami is uniquely positioned to be able to use the intellectual property in any way that it wishes. Being a nostalgic video game brand, Contra will certainly appeal to younger consumers.
Casino goers in their late 20s and 30s will appreciate this title, and Contra Neo will help to boost Konami’s profile in the land-based casino market. Additionally, the new Neo Contra poker machine will be equipped with impressive gameplay features. Cascading Reels, Xtra Rewards and multi-level progressive jackpots will all be available on this exciting new title to provide players with an exciting and innovative gaming experience.
“The release of Neo Contra is important because it sends a message to the industry that Konami is uniquely positioned to combine a library of popular video game brand IP with our dependable math models and reliable hardware to create yet another way to deliver more to the operator,” says Matt Reback, Konami VP of Marketing.
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