When it comes to poker machine operators, Ainsworth is one manufacturer that you tend not to hear much about. However, the company is starting to make waves and is experiencing huge growth in both the Australian and worldwide gambling markets. According to a recent report in the Sydney Morning Herald, Ainsworth is one of the fastest growing poker machine manufacturers in Australia.
Over the course of the past three years, Ainsworth has seen a 24% increase in the sale of pokies. On its own, this is quite an impressive statistic, but it is made even more remarkable by the fact that Australian politicians are clamping down on gambling laws. Across the country, we have seen many jurisdictions introduce new laws to limit the growth of the poker machine market and curb gambling spending.
The report notes that the high sales of Ainsworth games is due to the company’s ability to turnover generous profits for gaming club owners. A survey found that Ainsworth pokies brought in 19% of all profits at NSW gaming venues while only occupying 13% of the floor space.
As such, Ainsworth pokies are up to 40% more profitable than pokies from other operators, which certainly makes them a top choice among venue owners who want to get the most bang for their buck. “This has provided Ainsworth with a powerful sales pitch for gaming venues: buy our machines and you will make more money,” writes Matt Joass for the Sydney Morning Herald.
Ainsworth is well on its way to becoming a force to be reckoned with in the gambling market. The company is even in talks with a social gaming operator, which will boost its profile in the digital gaming world.
We will definitely see some big things from Ainsworth in the near future.
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