TabCorp is one of the leading gaming providers in Australia, offering up a wide range of sportsbetting services and pokie machines across the country. Recently, the company has been awarded with a great honour from the annual Dow Jones Sustainability Index (DJSI) in 2014 for its work with responsible gambling.
According to Racing and Sport, TabCorp has earned a 100 per cent rating in the 'Promoting Responsible Gaming' category from the DJSI. It is the highest ranking that a company can receive, and TabCorp has earned it for 8 years running. For the past 10 years, the company has received this ranking 9 times, setting it apart from other gambling and betting operators in Australia.
"Tabcorp operates its businesses with utmost integrity for the benefit of our many stakeholders, including investors, the racing industry and hotel and club partners,” says David Attenborough, CEO of TabCorp. "We are proud to lead the way in responsible gambling in Australia and globally." In order to determine the ranking, the DSJI takes a number of criteria into consideration.
In addition to examining the company’s responsible gambling measures, it also takes a look at its cross economic, environmental and social dimensions. Sustainability rankings also include include stakeholder engagement, brand management, anti-crime measures and talent attraction and retention.
TabCorp launched its Responsible Gambling Code of Practice in 2001, and it was one of the first Australian gaming operators to create its own voluntary code. It ensures that the company complies with local gaming laws while also looking after the best interests of players.
There are three types of responsible gambling activities: primary prevention activities (with a broader community focus), secondary prevention activities (targeted at venues) and safety net activities (aimed at self-identified problem gamblers). The company is doing a great job at promoting responsible gambling, and it certainly deserves this impressive ranking from the DJSI.