Tatts Group has had quite a tough year in the local sports betting market, and the company is taking steps to remedy the issue. The first step is a corporate rebranding, which seems to be a like a new start for the popular sports betting operator. The rebrand includes a new logo and website.

While it seems like a makeover will not have a big impact on the performance of a company, the right kind of branding can certainly change the public’s perspective on a particular brand or operator. According to Tatts Group, the new brand identity will tell consumers that it is a “trusted provider of entertainment products and services”.   The old Tatts Group Logo was a few stars inside of a sphere with fairly generic lettering.

The logo has now been updated to feature one star with a square-shaped outline. The new logo also features distinctive lettering and a powerful palette that brings ‘scale and boldness’ to the brand’s new identity. “Tatts is a leading Australian gambling group with a 130 year proud heritage,” says Robbie Cooke, CEO of Tatts Group.

“We are making changes across all facets of our business and our new corporate brand identity is symbolic in positioning the group for the future.” The website has also been redesigned to reflect this new branding. The site features an updated contemporary design that brings Tatts Group into the 21st century. It is certainly eye-catching and it will help to attract more attention from consumers and potential partners.

Now is a great time for a rebranding, as the sports betting more continues to grow and evolve. Local companies like Tatts Group risked being left behind by more modern operators; however, a fresh new look lets players know that Tatts Group is the type of forward-thinking and progressive operator that will appeal to modern players.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.