Earlier this year, Full Tilt Poker started offering online casino games in addition to its wide selection of poker variations. Now, the company has rebranded to drive home the message that the site offers a diverse selection of casino games like pokies, roulette, blackjack and more. This week, “Full Tilt Poker” has become “Full Tilt”. The URL was changed to www.fulltilt.com , but the brand on the site still reads “Full Tilt Poker”.
It will likely take some time to change all of the logos. “This year our gaming portfolio on Full Tilt expanded to offer a range of single and multi-player variations of casino games," reads a statement from Full Tilt. "Therefore, we have now moved the domain from FullTiltPoker.com and FullTiltPoker.eu to FullTilt.com and FullTilt.eu.”
Parent company Rational Group is also considering expanding into new markets, and the new all-inclusive branding will certainly help make this possible. In markets like France and Italy, online casino game are just as (if not more) popular than poker, so players would be more drawn to playing at a site that offers a wide range of pokies and table games rather than a few poker variations.
Leander Games, a well-known developer in the online gambling market, will provide the new online pokies at Full Tilt. The company has created some impressive branded games, such as Dolly (based on Dolly Parton) and Megadeath. Zombie Rush, Pablo Picasslot and Rally are some of the other fun games that are available from Leander. There is even a poker-based slots title called Reely Poker.
You will be able to find these titles at the newly rebranded Full Tilt online casino site.