As part of Tatts Group’s new partnership with the Queensland Government, the betting operator plans on making some big changes to the local gambling market. In addition to introducing a new framework that will benefit both players and operators, the group will also launch new technology that will benefit players across the state.
According to the Courier Mail, there is talk of Tatts Group introducing new self-service betting terminals in mainstream locations such as shopping centres and grocery stores. They would allow players to place wagers on sports matches and races on a terminal rather than having to visit a betting shop and speak with an agent. It offers up convenience and speed to busy punters who have plenty of other things going on their lives.
“If there were appetite for self-service terminals in new locations outside the traditional pub or club environment, that is something we would explore, provided it met the regulatory requirements,” says Robbie Cooke of Tatts Group. The company will continue to explore other new opportunities in the gambling market.
There is a wealth of technology available that can be put to use in new and interesting ways, and Tatts Group aims to offer more of these systems to punters across Queensland. “New technology plays an important role in the retail environment and in a highly competitive sector, we need to be agile in developing products and service,” Cooke continues.
While the move aims to benefit punters and the gambling market in general, it is likely to attract some opposition. Responsible gambling advocates are likely to be concerned about whether or not placing betting terminals in mainstream locations would be harmful to at-risk players.
After all, many states have banned pokies from strip malls and shopping centres; so, betting terminals may follow the same precedent.
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