Last month, it was announced that Bally Technologies would purchase social gaming giant DragonPlay. This week, the deal has been completed, as Bally makes its first foray into the world of social gaming. DragonPlay was launched in 2010, and has become a leader in the social gambling market. The company is well-known for its social casino apps, like Wild Bingo, Farm Casino and DragonPlay Poker.

Its games see nearly a million players on Facebook, Android and iOS every month. As one of the leading social casino operators, DragonPlay is an ideal partner for Bally Technologies. Now is the perfect time for Bally Technologies to set its sights on the social gaming market. More and more punters are spending their spare time playing social casino games, which bring in valuable revenue from advertising and in-game purchases.

Bally’s competitors, IGT and Aristocrat, have already launched their own social games on Facebook and mobile platforms, so some catching up must be done. "Dragonplay and Bally share complementary cultures focused on innovation and user experience.

Both companies are committed to providing unique and stimulating content to players across the globe that enjoy playing entertaining casino-style games,” says DragonPlay CEO Sharon Tal. “I am confident that leveraging Bally’s vast library of proven slot and proprietary table game content will provide our loyal player base with an even more robust experience, which is expected to augment Dragonplay’s growth trajectory."

There is no word yet on how Bally Technologies will use DragonPlay’s social gaming platforms. We can only hope that the casino operator will launch its own social casino, at which Bally Technologies pokies can be played for free. With the exciting development in the social gaming market, more breaking news is likely to emerge.

We will keep you posted as it arises.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.