In the mobile app market, social casino games are not the most publicized games – but they are the most profitable. According to research firm Distimo, firms that publish social gambling apps are among the most top-grossing companies in the mobile gaming market. According to Distimo, the most profitable company in the Games-Casino category is Playtika, the brains behind Slotomania.
The company earned 21% of all mobile casino game profits on a weekly basis. Following closely behind was Big Fish Games with 16%. This company is known for its Big Fish Casino, which is available on the web and on mobile devices. Zynga and Double Down earned 12% and 11% respectively.
Companies that cashed in on less than 10% of the marketshare were: BitRhymes, GSN Games, Cervo media, Buffalo Studios, Phantom EFX and Play Studios. When compiling data from the new standalone Casino category on mobile marketplaces, some new players entered the running. Playtika remained at the top with 22%, but Williams Interactive (WMS) made the top three with 10%.
Universal Entertainment Corporation has 8% of this category’s market share, and Pacific Interactive has 7%. When it comes to the split between Android and Apple, iPhones and iPads continue to reign. The report found that social casino apps make more money on iOS devices. For example, WMS earns 57% of its revenue from the Apple App Store while Double down and Zynga both earn 75% of their profits from the platform.
The company with the biggest proportion is Big Fish Games, which earns 84% of its social casino revenue from the Apple App Store and just 16% from Google Play.
“Social casino games have done so well on mobile that land-based casino operators and casino games manufactures wanted to get their slice of the cake,” reads a statement from Distimo [http://www.distimo.com/blog/2014_04_social-casino-gaming-report-part-1-the-biggest-publishers-globally/]. These statistics show that there is room for plenty more growth in the mobile social casino market.
It will be interesting to see how the market develops in coming years.