This week, the Mobile and Tablet Gambling Commit is taking place in London, UK. In its second year, the summit aims to provide gaming operators, developers and affiliates insight into the burgeoning market of mobile gambling. A major focus for the summer is the socialisation of mobile gambling. As Facebook and mobile platforms become increasingly popular among gamers, the activity of gambling becomes more and more social.
This shift will have a significant effect on the mobile gambling market, as players exhibit a demand for tools that will allow them to share their mobile gaming experiences with online friends. A workshop on this topic will provide professionals with insight into the challenges of integrating social elements into gambling apps and showcase examples of products that have done so successfully.
Another interesting topic that the workshop will cover is the issue of free gaming. Although the definition of gambling is to wager money in order to win cash prizes, free casino games are becoming increasingly popular in the mobile marketplace. At the workshop, professionals will debate whether or not free play social gaming offers any value to the real-money gambling market.
Professionals from Paddy Power will also be offering up insight into their mobile casino projects. Jamie Reeve, Paddy Power’s Product Manager, will present a case study on Roller Casino, a popular mobile gambling app that was launched last year. He will help attendees understand the mobile customer’s needs and demands, providing them with insight into what will truly engage mobile casino players.
The Mobile and Tablet Gambling Summit is a ground-breaking event in the online gambling market. Its existence highlights the fact that there is a shift occurring, which sees more players choosing to play casino games and online pokies from their mobile phones. Now is the time for developers to get involved in this market, and this summit will help them so do successfully.