Zynga has been making some huge changes lately. After the company decided to lay off 18% of its workforce, Zynga has decided to make a big addition to the team. This week, Zynga has acquired Spooky Cool Games as a means of advancing its online gambling offering. Spooky Cool Games is one of the most successful operators in the online gaming market today.

The company’s latest release is a city building game based on the Wizard of Oz. Nearly 20 000 users log on to the application every day, and upwards of 200 000 users play Spooky Cool Games’ apps every month. As such, the company has more reach than many other social gaming operators. Another great benefit of partnering with Spooky Cool Games is its connections with the real-money gambling market.

CEO Joe Kaminkow is the lead game designer at Aristocrat, one of the world’s most popular pokie providers. He has been named one of the most influential people in the history of slots, and will certainly help Zynga to make a name for itself in the online gambling market.

“Zynga’s leading social gaming expertise will help us further our joint long-term vision of offering our players the most engaging and accessible social casino experiences across multiple platforms worldwide,” Kaminkow says. Zynga has recently launched its two real-money gambling brands: Zynga Plus Casino and Zynga Plus Poker.

While the sites offer high-quality gaming opportunities, industry experts doubt that the company can convert its social gaming audience to real-money casino players. On the other hand, the company is likely to experience difficulty competing with online casino operators that have very established fan bases, such as Microgaming and PlayTech.

In order to make its mark in the online gambling market, Zynga must work hard to attract players. Spooky Games could help the company accomplish this.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.