The online gambling world is taking over the gaming market, and now is the time for operators to get involved. Social gaming operators are looking for their chance to enter the world of online gambling, and some have taken great strides to ensuring their success in the market. Zynga is one such operator, as the company is planning release two real-money gambling sites, offering online pokies, online casino games and online poker.

Out of all of the gaming developers in the social application market, Zynga seems to be in the ideal position to launch an online casino. The operator is behind the hugely successful Zynga Poker application and it has launched a number of play-money slots and bingo games. So, it seems that Zynga will have no problem creating successful online casino games.

Zynga’s original gaming offering of titles like Farmville was quite successful. However, players were unwilling to spend money on in-game items. So, the company was unable to successfully monetize its social games. By offering gambling applications, Zynga is venturing into a market where players are automatically willing to spend money.

However, gaming experts believe that Zynga will struggle to take over a significant portion of the online gambling market share. While Zynga Poker does have a stellar reputation, it is doubted that the company will make a successful transition into the real-money gambling world. Zynga has little experience dealing with real-money transactions, which will make it difficult for the company to become licensed by local governments.

Zynga will also be competing in an oversaturated market. There are hundreds of online casinos and online poker sites that are currently out there, operated by companies like Microgaming, PlayTech and Cryptologic, which have decades of experience. As such, Zynga will have to offer a completely new experience for players, which is quite risky with an activity as traditional as gambling.

Only time will tell how successful Zynga will be. We are eager to witness the results of the company’s foray into online gambling.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.