Glu Mobile is best-known for providing players with a wide range of social gaming applications like y Dragon, L’il Kingdom and Tavern Quest. For years, the company has worked to establish a reputation as a quality social gaming provider, and has recently turned its attention to the mobile gambling market. Partnering with Probability PLC, Glu Mobile will launch a number of exciting mobile pokies and slots games.
Probability PLC, a UK-based gambling developer, will be creating the software for the new mobile games. They will be based on a number of themes and characters made popular by Glu Mobile. So, many of the games will seem familiar if you’ve ever played a Glu Mobile title on your phone. This is a big step for Glu Mobile, as it marks the first time that strictly a social gaming developer has moved into the gambling market.
Currently, Zynga is making moves towards entering the market, but Glu Mobile is still way ahead. The company has already started production of its new mobile pokies, while Zynga continues to prepare for the venture. "We believe that mobile gambling momentum is beginning to accelerate on a global basis,” says Glu Mobile CEO Niccolo de Masi. “With this deal, Glu becomes an early mover”.
The new games will be released via Probability’s existing online gambling outlets. For example, William Hill, Paddy Power, Ladbrokes and other partners will likely be among the first operators to make these games available to mobile users. Glu Mobile will be adding to an existing collection of mobile pokies games created by a wide range of providers.
Microgaming, IGT and Aristocrat are just a few of the names that have made pokies games available to play on mobile phones and tablet computers. As the first social gaming developer to enter the market, Glu Mobile will certainly bring something new and exciting for players to enjoy. We are excited to see the results of the company’s work with Probability.