Mobile gaming has made a huge impact on the worldwide market for video games, casino games and social games. Over the years, we have seen huge growth in the market and industry experts are eager to get an idea of the outlook for mobile gaming in the future. Juniper Research has tackled the task by publishing a new report, stating mobile gaming will be worth upwards of $100 billion by the year 2017.
While mobile gaming started out as a platform exclusively for social games, it has expanded vastly. Now, developers are combining social games and casino games to create a platform that is much more suitable for mobile devices. Social gambling has emerged as a burgeoning market this year, and it lends itself well to mobile gaming, as it is ideal for gamers on the go.
Apps like Bingo Friendzy and Zynga Poker allow players to invite friends and share their progress, key elements of social games. However, they add the benefit of offering (digital) cash prizes. Now, real-money casino developers like IGT and PokerStars are getting involved in the market , giving players the ability to wager real cash. It is this transition that this will help the mobile gaming market multiply its profits.
Juniper Research also notes other sources of growth for the mobile gaming market, including technological innovations. The report notes that the development of digital payment methods will encourage players to wager more, replacing credit cards as primary sources of payment for mobile apps.
More liberalized gambling laws will also help to boost the market, as governments embrace the value of mobile and online gambling applications. So, companies like Aristocrat have the right idea. The online pokies developer has launched a wide range of free-play games, which cost $1.99 but do not require players to wager any money.
If Juniper Research’s outlook for the future is accurate, Aristocrat and other companies that made the leap will benefit greatly, taking advantage of the shift towards mobile gaming.