Crown Resorts is a multi-faceted casino operator that runs high-class gambling venues across Australia and around the world. This week, the company has announced its official launch into the online betting market with the new CrownBet gaming service. It will be a new joint venture between BetEasy and Crown Resort’s Australian gambling division, Betfair Australia.
The two companies will work together to launch an online betting service, providing punters with a wide range of wagering options for various sports and events. Recently, the Australian betting market has seen a significant increase in competition. Plenty of operators from overseas like William Hill, Paddy Power and Ladbrokes have entered into the local betting industry, as it presents very lucrative potential.
While there is a great deal of opportunity for new betting operators, the competition is quite steep. Betfred entered the market in May 2014 and withdrew by the end of the year due to its inability to compete in a saturated gaming industry. CrownBet may have a competitive advantage in the industry, as Crown is a big name in the Australian gambling world.
The company’s name is associated with the country’s biggest and best casinos, earning a great reputation among punters. So, we predict that the new CrownBet sportsbook could give international competitors a run for their money. “By leveraging the combined assets of Crown and BetEasy, we will be able to provide significant benefits and opportunities for our existing and future customers,” says James Packer, Crown Chairman.
“We will continue to develop our technology to create a more enjoyable and cutting-edge wagering experience.” There is plenty of opportunity for CrownBet to thrive in Australia’s betting market. We are eager to see how the new company performs.
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