Ainsworth is one of the predominant pokie providers in Australia. Over the course of the past few years, the company has faded into the background as IGT, WMS and Aristocrat have taken over the majority of the market share. Now, Ainsworth is starting to get back in the game, and its pokie profits are on the rise. According to News.com.au, Ainsworth’s profits have grown significantly over the course of the past year.
In the year to June 30, the company has seen a huge jump in revenue from $46.2 million to $65 million. Ainsworth attributes the majority of this growth to the Asian gambling market. Macau has become one of the world’s biggest gambling capitals, and any operator that thrives in that market will see a huge payoff. Ainsworth is one such company, providing a wide range of pokies to high roller casinos in a burgeoning gambling market.
The company’s A560 cabinet has also made Ainsworth a more relevant name in the local gambling market. This cabinet has multi-screen display and LED lighting, providing a modern gaming experience. There are several different versions of the cabinet, including the Mega Top, which is 7 feet tall and offers six levels of progressive jackpots.
This cabinet can certainly compete with newer games offered by IGT and Aristocrat. The next step would be for the company to explore the online gambling market. Its competitors are already established in the real-money online casino market, and it seems to be the direction in which more land-based operators are headed.
At the moment, it does not appear that Ainsworth has plans to become an online gambling operator, but will continue growing and expanding in Australia’s and Asia’s land-based casino markets.
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