According to Len Ainsworth, the state of Victoria could do with another 20 000 pokies. Business Review Weekly reports that he believes that the state could benefit from introducing new pokies into its gambling market. However, his proposal is likely to meet with a great deal of resistance. Len is head of Ainsworth, one of the country’s most successful pokie manufacturers.
He claims that there is a demand for more pokies in Victoria, especially after the state disbanded the poker machine duopoly that was held by Tatts Group and TabCorp. The two companies allocated their 13 00 pokies to clubs that would generate the most income. Smaller clubs that would benefit from the games were left out and, now that the duopoly has been disbanded, they continue to lack pokies.
As such, Ainsworth suggests the addition of 20 000 new gaming machines. “I believe there is room for considerable growth to cater for a requirement that exists,” Ainsworth says. Unfortunately for the gambling mogul, he will have to put up a strong fight in order to get his way.
The state of Victoria has taken a tough stand against problem gambling, and it is unlikely that local residents and politicians will want to add new pokies to the gambling market. Last year, Victorian politicians not only banned ATMs in gaming clubs; they also banned the use of headphones with pokies.
They are working hard to reduce the potential harm that electronic gaming can cause, and doubling the state’s number of pokies seems be counterproductive. Victoria seems to have no interest in increasing gambling spending. Last year, the state brought in some of lowest gambling revenue in the country with just $1684 per adult gambler.
In New South Wales, expenditure was $1911 and in Northern Territory, gamblers spent an average of $4287. Ainsworth will likely have to look elsewhere if he wants to peddle more pokies. With several casino operators planning to launch new venues, this presents a great opportunity for the pokie manufacturer.
About the Author
