Over the course of the past few years, a wide range of poker machine developers have taken the leap into the social gaming market. Aristocrat and IGT have both launched their own social casinos, and they have been met with a few positive response. Now, Bally Technologies, another popular pokie manufacturer aims to enter the social gambling world.
Recently, Bally Technologies has purchased Dragonplay, which operates some of the top mobile gambling apps on IOS and Android. The company’s games have also performed well in the Facebook Games market, making it a well-rounded developer and a smart purchase by Bally. Dragonplay’s Live Hold ‘Em Pro app has over 1 million users on the Google Play Store from around the world.
It has a 4.5 star rating, and ranks among the top mobile poker apps in the mobile market. For pokie fans, Dragonplay also offers DragonPlay Slots. In the Google Play Store, it has nearly half a million downloads and a 4.5 star rating.
"We expect this strategic acquisition to help position Bally at the forefront of social casino gaming by leveraging our world-class content, including proprietary table games and award-winning video slots, on Dragonplay's increasingly popular social casino,” says Richard Haddrill, CEO of Bally Technologies.
Like IGT’s acquisition of Double Down, Bally will use this as an opportunity to distribute its own games on existing mobile and social platforms. The move worked out well for IGT, and Bally could see similar results. After all, Dragonplay is one of the most popular social gambling developers in the mobile market, and there is plenty of potential for Bally pokies to gain exposure among new players.
“I am confident that leveraging Bally's vast library of proven slot and proprietary table game content will provide our loyal player base with an even more robust experience, which is expected to augment Dragonplay's growth trajectory,” says Sharon Tal, CEO of Dragonplay.
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