The ICE Totally Gaming Expo is just two weeks away, and Aristocrat is getting ready to make an impression on the gaming world. The poker machine manufacturer has announced a number of big reveals that will take place at the expo, which will run from February 4th to February 6th in London. Licensed pokies are a big seller in the casino market, as players are interested in wagering on games that feature licensed brands.

As such, Aristocrat has focused all of its recent efforts on creating innovative and creative branded titles, which will be on display at the ICE expo. “Rather than simply picking a momentarily ‘in vogue’ theme, every licence secured by Aristocrat is scrutinised against key player demographics,” says Jason Walbridge.

“Our current and future line ups are designed to generate optimal appeal amongst entertainment-seeking players in the markets and segments we designate”. . Aristocrat’s latest poker machines features brands that are not only popular at the moment but that will also stand the test of time. These games include JAWS, Flashdance, The Rolling Stones and Sherlock Holmes.

The new Flashdance pokie from Aristocrat will feature a five-level progressive jackpot and immerse players in a world with which all film buffs are familiar. The soundtrack features songs from the movie and the bonus rounds are based on scenes from the film. Sherlock Holmes will also make its debut at ICE.

The game is a linked progressive jackpot, and it features a unique detective bonus that requires players to solve mysteries in order to cash in on generous prizes. Batman, a game based on the classic TV series from the 1960s, will also be on display at ICE – as will Aristocrat’s new Superman poker machine.

The company may have been slow on the uptake of superhero themes, but Aristocrat is finally catching up and aims to impress casino operators with its innovative and exciting new branded games.