Until recently, poker machine developer Aristocrat has stuck to creating games for the land-based market. Now that the company has gained footing in the digital gaming world, Aristocrat is looking to expand significant into the mobile marketplace. According to News.com.au, pokie manufacturer Aristocrat looking toward mobile gambling as the future of the gaming market.
As such, the company is making plans to expand its offering of mobile games in order to meet the growing demand for pokies that can be played from smart phones and tablet computers. "Intuitively, that's where my heart says we should be moving to: to the future," says Aristocrat Chief Executive Jamie Odell. At the moment, Aristocrat is mostly concerned with developing its mobile gaming strategy.
The company wants to determine how to best leverage social gaming opportunities with land-based gambling markets. Aristocrat is also exploring social media platforms, to figure out the best way to appeal to mobile gaming fans. Aristocrat currently offers up a great selection of mobile pokies. They cost $1.99 to download but they are free to play, meaning that players do not have to wager cash on each spin.
The company wants to expand its mobile offerings to include real-money titles but, in the meantime, Odell is pleased with play-money operations. He notes that players enjoy playing these types of online pokies purely as entertainment. The pokie developer will be able to expand into the real-money market when lawmakers begin to regulate mobile and online gambling.
In Europe and some states in America, mobile gambling is becoming legalized, opening doors for companies like Aristocrat that hope to offer real-money casino games and pokies for tablet computer and smartphone users.
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