At this year, ICE Totally Gaming Expo, hundreds of gaming companies from around the world gathered to show off their latest innovations. Aristocrat’s display centred on its new Big Play product, and it was a major draw for attendees. The display showcased a wide range of new poker machines and gaming technology that will be released across Europe and Africa.
Games like Britney Spears, The Walking Dead, The Big Bang Theory and Batman were on display, and their impressive cabinets attracted all sorts of attention. “We are delighted with the response shown towards our entire portfolio, which incorporates innovative products for every segment of a gaming floor, regardless of size, location or player preference,” says James Boje, Managing Director of Aristocrat for EMEA.
The most popular game from Aristocrat was Game of Thrones, which is housed in the impressive Double Arc cabinet and features a generous progressive jackpot. Many other games on the Arc single cabinet were also on display. These new cabinets feature curved screens that are nearly double the size of the average pokie screen.
They allow for a more immersive gaming experience, which is important for high-tech games like Britney Spears and The Big Bang Theory. Boje continues: “Feedback on The Big Play collection at ICE has been overwhelmingly positive, reinforcing our on-going commitment to our customers in the region.”
Aristocrat continues to be a leader in the land-based poker machine market, and we can’t wait to see what’s next from the company over the course of the next year. We are eager to see these new releases on casino and club gaming floors across the country, and look forward to new branded and original titles from Aristocrat. Check out our range of Aristocrat pokies that you can play for free online.
About the Author
