In the online gambling market, we have seen significant growth from land-based operators. You would think that poker machine manufacturers like Aristocrat and IGT would have a difficult time making the transition, but this has not been the case. In fact, Aristocrat has seen huge growth due to its online gambling activities.
Over the course of the last year, Aristocrat’s social and online gaming businesses grew by 147%. The company’s online profits are now worth $19 million. From a general gambling perspective which includes land-based operations, the company also continues to thrive. Overall, Aristocrat’s profits are up by 7.6%, bringing in $412 million in the last year. Many online activities have contributed to this growth.
Firstly, Aristocrat has spent the past year releasing a wide range of online pokies that are based on existing land-based titles. These games attract new players who may not have ever gambled online before. Aristocrat’s venture into the social gaming market with Heart of Vegas and Jackpot Dreams has also been a huge success, as the two apps have been well-received by players around the world.
“The performance of our Online business represents an exciting and expanding value stream,” says Aristocrat Chief Executive Jamie Odell. “It is quickly developing meaningful reach and performance momentum, and it's clear our strategy of leveraging premium Aristocrat content to drive user numbers and profitability is gaining traction”. Over the course of the next year, Aristocrat hopes to see even more growth in the online market.
The launch of its two social casinos in the mobile marketplace will certainly help to boost profits by bringing in generous ad revenue and introducing a new audience to the high quality of Aristocrat games.
About the Author
