This week, Aristocrat announced huge financial growth for the past year. The company has attributed its success to expanding in international gaming markets and exploring a wide range of gaming platforms. According to a report in the Sydney Morning Herald, Aristocrat has seen a 67% jump in profits in the six months ending March 31. This growth has impressed industry spectators and investors, as Aristocrat has exceeded expectations.
This has resulted in a rise in Aristocrat’s share price, from $6.48 to $8.38. Much of Aristocrat’s growth is due to its increasing popularity in the United States. Casinos across the country are eager to purchase Aristocrat’s new branded titles like Sons of Anarchy, The Walking Dead and Game of Thrones. The company is making a big name for itself overseas, and we can expect this to lead to further growth in the future.
As Aristocrat continues to grow, the company’s executive team have set their sights on further expansion into the social gaming world. In 2012, Aristocrat purchased social casino developer Product Madness, which has helped the company break into the social gambling market. Aristocrat also launched its own social casino called Hearts of Vegas, which is seeing a great deal of buzz in the industry.
"We feel like we've got natural growth as mobile continues to grow, but to really accelerate growth we'll probably have to look at other opportunities," says Jamie Odell, Chief Executive of Aristocrat. "We started off with a small acquisition, which has proved to be highly successful. Now we've got that confidence level and the skill sets, then certainly for the right returns profile, we'd be open to a deal on a larger scale than that."
This is a very exciting time for Aristocrat. The Australian-based poker machine manufacturer is spreading its wings in the international gambling world, and we can’t wait to see how successful the company is in the coming year.
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