Aristocrat has earned a reputation for being one of the best poker machine developers in the land-based market. Now, the gaming operator has set its sights on the online gambling world, where it will compete with other pokie providers like IGT and WMS.
This week, Aristocrat Chief Executive Jamie Odell announced that Aristocrat will be expanding its operations in the online gambling world. In addition to providing content for online casinos and gambling websites, Aristocrat will also venture into the social media and mobile gambling market as well. Recently, Aristocrat has dipped its toe in the social gaming pool, and the water was very warm.
The company’s social gaming app, Heart of Vegas, has been downloaded by 2 million players since its release earlier this year. There is certainly a demand for more games from Aristocrat, and the company plans give players what they want. In coming months, the developer will release a mobile version of Heart of Vegas for iOS and Android users. “We expect very strong growth,” says Mr Odell.
“Strategically, this is very, very important for our business and clearly we are accelerating the mobile launch and the technology as fast as we can”. Aristocrat will have to play catch-up with its competitors, who have already been established in the online and social gaming markets for quite some time already. IGT acquire Double Down Casino, a popular social gaming app, last year.
The acquisition boosted the company’s profile in the social gaming market, helping to increase profits and awareness of the brand. WMS, another popular pokie developer, licenses its games to Jackpot Party, which is also a Facebook application. There is a great opportunity for Aristocrat to expand further into the online gambling market. We are eager to see what’s next from this innovative pokie provider.
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