Aristocrat continues to be one of the fastest-growing poker machine providers in the gambling world. Over the course of the past few years, we have seen the company expand into various markets around the world, teaming up with some of the biggest players in the industry. This week, Aristocrat made yet another great move by teaming up with Caesars Entertainment.
As part of this landmark deal, Aristocrat will supply 200 premium poker machines to the Caesars casino empire. According to Innovate Gaming, this is the biggest ‘single largest revenue deal’ for Aristocrat. “It is an exciting opportunity to partner with Caesars in a rollout of this magnitude as our products aim to create a total player experience,” says Matt Wilson, SVP of Aristocrat’s Global Gaming Operations.
“Caesars is investing in our industry-leading products, keeping their floors fresh and their players engaged with cutting-edge games and cabinets”. This will see Aristocrat install its latest titles at Caesars casinos around the world. Games like The Big Bang Theory, Batman and Ted will be available at land-based gambling venues that ae operated by the Caesars empire.
The deal will also result in the debut of several new Aristocrat cabinets, such as the Arc Double and Behemoth. “We are continually searching for ways to innovate the gaming floor to deliver the best, most exciting experience for our players,” says Melissa Price, SVP of Enterprise Gaming at Caesars. “These titles resonate with our guests and provide a premium gaming experience.
Additionally, we are thrilled to be the first gaming company to feature the Britney Spears Slot Game.” We are always thrilled to hear about Aristocrat’s continued success in the gambling world. As a company that got its start in Australia, Aristocrat continues to do the country proud by expanding internationally and consistently launching new and exciting technology.