Aristocrat Gaming is one of the best known poker machine providers in Australia, and the company is just beginning to receive international recognition for its innovative cabinets and gaming solutions. Today, Aristocrat has received the Innovation Award from the 2013 Gaming & Leisure Gaming and Hospitality Awards.

The award has been granted for Aristocrat’s nLive Virtual Gaming system, an online gaming solution that offers up rewarding free-play experiences for players. Aristocrat’s pokies are well-known around the land-based gaming market, and nLive brings these games into the digital world.

There are few other poker machine providers that offer online players the ability to play their games in a digital environment, so Aristocrat’s nLive system sets the firm apart from its competition. “It is a great tribute and honor to receive this award,” says Kelly Shaw of Aristocrat.

“Our global digital technology team has created a highly scalable, feature-rich, social and real money wager-enabled platform that has a proven track record of success.” nLive has proven itself to be a profitable gaming system, as it helps to convert play-money users to real-money players. Dozens of gaming brands have made use of nLive and have experienced significant success in acquiring and retaining players.

In today’s gambling market, it is important for players to have the option to wager on games for free. Social gaming has made free-play popular, so even real-money casino operators should explore the possibility of providing a free-to-play option on the titles.

Aristocrat’s nLive and other gaming systems like it will allow real-money gambling firms to compete with social gaming operators like Zynga and Double Down, so it is not difficult to see why Aristocrat has been honoured with Gaming & Leisure Gaming and Hospitality’s Innovator Award. This technology will help to merge social gaming and online gambling, and we hope to see even more innovations like this from Aristocrat in the future.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.