Recently, we have seen more and more UK gambling operators make their entry into the Australian gambling market – but there haven’t been many cases of the opposite. Now, NYX Interactive is taking the first step, as this Sydney-based online pokie developer (a subsidiary of Sweden’s Next Gen) has recently received a license from the UK Gambling Commission.

With a license from the UK Gambling Commission, NYX Gaming will be able to offer its services to overseas gaming companies. The company will provide its games and operating systems to UK betting shops and casinos, spreading brand awareness of NYX’s quality games.

“The UK is an important part of NYX Gaming Group’s growth strategy, evidenced last week when we went live with Coral who use our NYX Open Gaming System to deliver the best online and mobile casino games,” says David Flynn, Senior Vice President of NYX Gaming Group. The recent acquisition of a UK gambling license follows a long line of regulation for NYX Gaming.

In recent months, the company has been given the green light to operate in a number of European markets, including Latvia and Denmark. Gaming industry professionals from these countries are pleased to partner with NYX, as the developer offers up an impressive collection of high-quality pokies for players to enjoy. “It makes game selection to our customers even wider than before,” says Aigars Zviedris, CEO of Latvia’s Optibet.

“We are looking forward to great cooperation with NYX in the future in order to deliver to our customers the most entertaining customer experience on our market”. There is no word yet on where NYX Interactive plans on expanding in the future. However, it does seem as though the company has its sights set on more European markets.

The expansion is certainly benefit for NYX itself and the Australian gambling market as a whole, as it establishes local brands as quality gaming providers.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.