Bwin and Party Gaming merged in 2011, and the partnership was predicted to be a game-changer for the online gambling market. However, only three years later, the newly formed company is now looking to be taken over by another firm. This week, bwin.party announced that it is in talks with gaming operators over potential acquisitions.
The company has made sure to note that the talks are only preliminary, and they may not result in a final takeover. “Such discussions may or may not result in an offer being made for the Company,” reads a statement from bwin.party. “However, as all such discussions remain at a preliminary stage, there can be no certainty as to whether or not they will result in any form of transaction with any party.”
The reason for the takeover talks remain vague. While most industry analysts would expect the casino operator to be in financial trouble, bwin.party states that the potential acquisition is geared at creating ‘additional value for bwin.party shareholders’. The company has not gone into any other details, but more information is likely to be released shortly. It is thought that Amaya Gaming will made a bid for bwin.party.
Over the course of the past few years, the company has acquired a wide range of gaming operators to expand its ever-growing empire in the online casino world. It would certainly be a wise move, as Party Poker is a main competitor for Full Tilt and Poker Stars – both of which have recently been acquired by Amaya Gaming.
Another potential bidder is PlayTech, as the company recently announced that it is raising a $315 million ‘war chest’ and aims to explore more ‘organic opportunities’. bwin.party refuses to name the parties involved in the takeover talks.
However, we are certainly that all will be revealed soon.
About the Author
