In Australia, casino developers are interested in building megaresorts, which house a number of luxury amenities for patrons to use. While this trend is taking off locally, Las Vegas casino developers are going in the opposite direction. According to Review Journal, more companies in the City of Sin are focusing on creating smaller ‘boutique’ properties.
The business model across Las Vegas values megaresorts, which house 3000 or more rooms as well as spas, golf courses, malls, conference centres and all types of luxury facilities. Now, more companies want to break away from this model and enter into the boutique hotel industry.
The idea behind trimming the scale of hotels in Las Vegas is that it provides owners with a better idea of what their customers want and helps them better stay up-to-date with their needs. When a megaresorts needs to make changes, it has to be done on a huge scale – but, a boutique hotel can carry out quick updates to keep the property current and exciting. “A smaller property allows you to keep things new and fresh.
You know a customer’s personality, their wants and what they dislike,” says Karie Hall, general manager of The Cromwell. “And you also know the level of service to provide.” The Cromwell is a 188-room hotel, which is owned by Caesar’s Entertainment Corporation. The property marks the first time that Caesar’s has ventured into the boutique hotel market, a vast departure from the operator’s usual megaresort model.
Caesar’s isn’t the only company that is interested in boutique hotels. The Hard Rock and Mandalay Bay and The Palms have also opened up smaller properties. It seems that more patrons are looking for a more personalized experience when they visit Las Vegas, and many operators are keen to provide this type of service. This trend may become popular in Australia and Asia gambling capitals.
So, Crown Resorts and Echo Entertainment will have to keep an eye out to ensure that they continue to give tourists what they want, if the market happens to change.
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