Paperless reporting is becoming a trend in all types of businesses to cut down on paper usage and improve administrative processes. Echo Entertainment has recently adopted this technology for staff payslips, and a report in CIO notes that it is really improving the casino operator’s backend business. Echo Entertainment, which owns The Star, Jupiter’s, Townsville and The Treasury, employs over 8000 employees.

In January 2014, the casino operator introduced a mobile app called My Echo to help these employees keep track of their schedules and payslips. The app was created by Colab and runs on Oracle’s mobile platform; it works on both smartphones and tablets. The app allows the business to cut back on using payslips. For 8000 employees, fortnightly payslips can be quite expensive – and, damaging to the environment.

Echo Entertainment also notes that the app has resulted in significantly less data entry for administrative staff. In addition, administrative staff are less tied up with work regarding scheduling. “Rather than staff having to pick up the phone or having to wait until they come on site to get access to information, they can do it from anywhere, anytime,” says Luke Fleming, Scheduling Manager for Echo Entertainment.

“We used to receive a lot of phone calls about what time people were starting their shifts. Staff can now log on and see what time they are working. In terms of [staff] phone calls, we have reduced that number by 1000 phone calls per month.” The casino operator is looking to take this technology and apply it to customers.

According to Echo Entertainment CIO Kel Telford, the company would like to use a similar data system to track patrons in order to offer them customised promotions and improve customer service overall.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.