International Game Technology (IGT) has spent the past few years making some wise acquisitions. We have seen the company purchase a number of different companies in the online gaming market, and its recent acquisition of GTECH has the potential to present some big changes to the international gaming industry.

This week, GTECH has officially rebranded as IGT. GTECH will now operate under IGT’s name and it will feature a new logo which marries the IGT brand name with GTECH’s globe symbol. The move shows that the two companies are coming together to combine their expertise i-gaming. “Our new logo, marrying the IGT name and the iconic GTECH globe, draws upon the substantial brand equity of our two companies,”

GTECH SEO Marco Sala said in an interview with Innovate Gaming. “It symbolizes our unique capacity to transform the industry with cutting-edge technology and innovative content; to deliver exciting game experiences through every channel, including gaming, lottery, interactive, mobile, and social; and to be the partner of choice in the global gaming industry.”

The new company will operate in three specific regions: North America, International and Italy. In North America, the company will focus on product development, manufacturing, marketing and delivery of all of the company’s gaming offerings. This will include sportsbetting and social gaming. There will also be a lottery sector in North America, which will be responsible for product development and marketing in international lottery markets.

The acquisition took place last year, when IGT purchased GTECH for $4.6 billion. The two companies will work together to combine their major strengths in the gaming market. IGT has earned itself a reputation as a leader in casino gaming and online gaming while GTECH is a reputable lottery provider in various international markets.

Together, they will provide a comprehensive offering in the gambling market worldwide. Sala continues: “The combination of GTECH and IGT brings together two highly complementary legacy businesses to form the true blue chip company in global gaming.”

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.