International Game Technology was previously limited to land-based gambling operations. In recent years, the company has expanded into the digital gaming market, and the decision to do so has been extremely profitable. This week, the company will expand even further by licensing its play-money pokies from Double Down Casino to websites operated by Century Casinos.
Century Casinos Inc. is a gambling operator that runs some of the most successful land-based gambling venues. Its casinos are based in locations around the world, including Poland, the United States, Canada and Aruba. The casino operator is strictly a land-based company, but IGT is helping to bring Century Casinos Inc. into the 21st century.
Now, players who log on to any Century Casino website will have the option to play free-play games from IGT and Double Down Casino. Games that will be available include Kitty Glitter, Cleopatra and Da Vinci Diamonds.
“Century Casinos has the opportunity to provide players with exciting casino-style games to be played online via the company's websites, always remaining connected to the Century Casinos brand,” reads a press release from International Game Technology. The partnership will benefit all parties involved.
Century Casinos’ websites will receive plenty more visitors, due to their new interactive casino offering and the operator will in turn advertise IGT’s games and Double Down’s social casino. Players will also benefit, because IGT slots are available at Century Casinos’ land-based locations. They can log on to the website, and give the games a spin before wagering on them in the actual gambling venues.
This will allow them to decide which games they would prefer to spend money on which games they would rather not play on their next visit to the casino. Partnerships between digital firms and land-based casino operators are becoming very popular. The two markets are merging very quickly, and now is the time for cross-platform gaming to thrive.
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