In Australia’s poker machine market, International Game Technology and Aristocrat compete for the biggest market share. The two companies produce high-quality games that engage players on many levels, and each developer is always trying to outdo the other. Now, it seems as though Aristocrat will have a leg-up on the competition, as a former IGT developer joins the team.

Joe Kaminkow is now Aristocrat’s Head of Gaming Development. In the gaming world, Kaminkow is somewhat of a legend, well-known for his work on innovative IGT titles like Ghostbusters and Wheel of Fortune. He has led the development on many of the company’s best branded slots games, which have helped to make a name for IGT in both the online and land-based gambling worlds.

Now, Kaminkow will take his expertise to Aristocrat, where it seems as though it is much-needed. While Aristocrat is a leader in Australian poker machine development, the company has yet to truly break into the online gambling world. Many of its games are still too simple to compete with the advanced slots produced by IGT, Microgaming and Playtech in the online casino market.

"Joe knows how to combine math, art and brands to make great games that delight players and drive revenues for our customers," says Jamie Odell, Chief Executive Officer of Aristocrat. "We look forward to Joe's contribution as we take another step up in our ability to grow”. Aristocrat also has yet to really explore branded slots development.

Since this seems to be the big trend in online and land-based gambling venues, the company will certainly have to jump on the bandwagon if it wants to remain a competitor. With Kaminkow on the team, Aristocrat may begin working more with branded pokie development. We are certainly excited to see the types of games that Aristocrat will produce with Kaminkow on its team.

With his help, the company is destined to experience even more success in the worldwide poker machine market.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.