International Game Technology has spent the past 12 months expanding into a wide range of gambling markets. After acquiring social games developer Double Down Interactive, IGT has set its sights on the world of online sportsbetting and the European online gambling market with a new deal with Betsson.
Betsson is a European- facing online casino and sportsbetting client. In addition to operating the Betsson sportsbetting service, the company also operates a number of other online casino websites, including CasinoEuro.com. As such, Betsson will help IGT break into a wider range of online gambling markets and become a widely recognized gaming brand.
"We are delighted with this partnership and look forward to helping Betsson continue to improve their player experience through the provision of the highest quality casino games,” says Leigh Nissim, the Commercial Director of IGT Interactive. Many of IGT’s most popular online pokies will be accessible to players at Betsson-branded casinos.
Monopoly, Da Vinci Diamonds and Cleopatra are just a few of the great games that players at CasinoEuro.com and other Betsson sites will be able to play. In today’s gambling market, it is important for operators to offer a well-rounded experience. In the case of sportsbooks, they should not only provide a wide range of betting markets; they should also offer pokies and other casino games.
Often, punters will want to spend a portion of their betting winnings on games of chance, so it is a good idea for online sportsbooks to also provide a wide range of games. Now, Betsson offers players that choice "The addition of IGT content will help us stay ahead of the curve in delivering the best possible experience and range of games to our players," said Betsson’s Head of Gaming, Sam Brown.