International Game Technology (IGT) has recently teamed up with bwin.party to provide the world-renowned casino operator with a wide range of high-quality pokies. The new deal will see IGT online pokies at bwin.party-powered online gambling websites available around the world.
One of the most important aspects of the deal is that the games will be provided to casinos that will be available in one of America’s newly regulated online gambling markets. Bwin.party will distribute IGT games in New Jersey at the new nj.partypoker.com site. This is a quite a big deal, as it is difficult for operators to obtain licenses in regulated American markets.
However, it likely helps that IGT has a huge land-based presence in many American states. Bwin.party will also distribute IGT pokies at European regulated sites. This means sites in countries like Italy, France and the United Kingdom will also receive IGT-powered games as part of this new deal.
“From the casino floor to online and mobile devices, IGT games are worldwide player favourites,” says Golan Shaked, director of games at bwin.party.“Adding IGT’s portfolio of instantly recognisable, market-attuned content to our brands will provide great, additional fun and entertainment for our players.” Bwin.party and IGT are two leaders in the gaming market.
While IGT has a huge presence in the land-based market, bwin.party is a recognized leader in the online world. Together, these two companies can look forward to a very fruitful relationship. “This agreement with bwin.party is a key milestone in our journey across regulated markets – it significantly extends the presence of IGT games in key markets around the world,” said Leigh Nissim, IGT Commercial Director of Interactive.
“Our partnership confirms that as a supplier of premium casino content in regulated markets, IGT is a standout choice.”