For years, Australian casinos have been working hard to attract wealthy visitors from Asia. While they have generally seen success thus far, things are beginning to pick up even further as Macau continues to experience problems in its local gambling market. A recent report in Reuters notes that China’s recent crackdown on gaming industry corruption has had a largely negative impact on local casinos.

Macau’s income is on the decline and more local high rollers are heading for international gambling destinations. Australian casinos present a great alternative, as they already cater to Asian players. At casinos like The Star and Crown Melbourne, casino games and entertainment are targeted towards high roller players from Asia.

These casino operators also work together with Asian junket operators to continually bring in new business from overseas. "There's always the search for attracting new junket operators and inviting existing junket operators to step up their level of business," says Rowen Craigie, Chief Executive Officer at Crown Casinos. "Increasingly they're putting business into other destinations (outside Macau).

They've got choices just as the premium players have." As such, Crown Casinos has seen its share price increase by 10% while Echo Entertainment’s VIP gambling venue has doubled to $23 billion. All the while, Macau is seeing profits decline. This month, industry analysts anticipate that the city will see a revenue drop of at least 40%. It is bad news for casino operators in Macau, but Australian gaming venues are rejoicing.

Things will only continue to improve, as more and more casinos are planned to open across Australia in coming years. The Queensland government is in the process of approving several new casino resort licenses while Crown continues with its plans to build a new high roller gambling venue in Sydney.

About the Author

George Anderson
Author George, has over 25+ years’ experience in the Pokies and Casinos industry throughout Australia and New Zealand. Loves to research new Pokies games on the block and follows announcements from top industry providers about their upcoming releases. As soon as a new interesting pokie game appears on his radar, George is there to check it out and give you the scoop before anyone else and tell you about all casino sites where can play the latest game. Before this gig, George worked as Pokie game tester, making him an ideal candidate for this genre of work. He is also an animal lover and a proud owner of three dogs.